STAGING AND ITS EFFECT ON MARKETABILITY

Real Estate

Realtors have many tools at their disposal when marketing homes; only great Realtors take the time and effort to use any and all that will make the difference in a sale. These tools include professional photos, virtual tours, 3D tours, aerial views, staging, decluttering, and sometimes more extensive work like painting and carpeting. We know that we have a buyer’s attention for a millisecond on the internet. If we want our home to sell quickly and for the best price it is important to present it in its best light. Similar to going on an interview, you want to look your finest, because first impressions do count.

Not everyone understands what staging really entails. There are many levels of staging. I virtually staged a beautiful home that was filled with old furniture; I staged a new construction home with everything pictured and I staged an old family home that looked tired by rearranging furniture and adding some accents. Staging is all about creating a feeling and a longing. You want the buyer to understand the space and be able to picture themselves living there. I created a space to sit and talk to potential buyers while gazing out at the ocean. Who would not want that? What better way to create longing? They bought the house and the furniture!

As staging is a visual, I thought the best way to present my argument in the affirmative was to show you a few examples.

  

This oceanfront home had been on the market for six years without success. When I was given the opportunity to market it, I convinced the seller that in addition to freshening the house, staging would make the difference. At my open houses I often sat with buyers on the couch facing the ocean to chat about the house. It worked like a charm and I sold to a family it in six months.  $2,250,000

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This family home was on the market for six months with another agency. When you walked in it felt old and tired. It was set on a beautiful piece of property and buyers thought the value was only in the land. I sold it in two days to someone who is going to do minor upgrades and live in it. So delighted were the children that their family home was not going to be demolished.  $1,400,000

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This oceanfront home was filled with old island style furnishings. It was not going to appeal to todays younger internet buyers. I had it virtually staged so it would not be one of the many homes that get deleted immediately from a buyers search. This approach brought many potential buyers to the open houses that might have otherwise bypassed it. Sold for $1,825,000

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When interviewing Realtors make sure to ask them what unique plans they have to market your home. This is especially important if your home has been on the market for a period of time without a sale. Yes, it is true that it is not always about price. It is about going the extra mile, working hard, having a vision and taking the time to implement a great marketing program.